Wedding photography: much more than just a "day of shots"
- Gianvito Coco

- Nov 17
- 4 min read
How a professional wedding photographer transforms every moment into an authentic memory: preparations, ceremony, and party narrated with spontaneity and care.
When you think of wedding photographs, you often imagine a day filled with smiles, emotions, and memorable moments. But behind every perfect image lies so much more: planning, experience, sensitivity, and the ability to adapt to any situation, to authentically and naturally tell a story that will last forever.
From the estimate to the introductory aperitif. For me, every wedding service begins with a meeting. Not with a simple email or online form, but with a proper introductory aperitif . It's a crucial moment where we get to know each other, talk, laugh, and begin to build the mutual trust that will be essential on the wedding day. During the meeting, I present the estimate and my offer, explaining every phase of the service in detail. A week before the wedding, we meet again to set the timeline and final details , so we have everything planned and arrive prepared. This approach has a huge advantage: when I arrive at the couple's home, I'm not a stranger with a camera, but a familiar presence ready to tell their story.
The stages of preparation: groom and bride
The service usually begins with the groom , who I find already half-ready. I love capturing the moments of him buttoning his shirt, putting on his cufflinks, putting on his shoes, and a few shots with his parents. It's a quiet, intimate moment, but always charged with emotion.
Then it's the bride 's turn. There's no point in being present during the entire makeup process: I prefer to arrive just before the end to capture the backstage scenes, the scent of getting ready, and the atmosphere in the house. Meanwhile, I capture the details : the rings, the bouquet, the hanging dress, the shoes. Getting dressed is one of the most intimate and delicate moments—often shared with mother, sisters, or friends—and should be documented discreetly. After the final touches, I take a few shots of myself and my family before heading out to the ceremony.
The ceremony: emotion and discretion
In church or at the town hall, each stage has its own narrative weight. I always organize myself in such a way as to capture:
waiting for the groom,
the arrival of the bride and her entrance,
the highlights of the function.
During the vows , I look for glances, smiles, and tears—because those are the details that bring a photo to life. In religious weddings, the moment of communion often yields the most relaxed and authentic faces: the bride and groom smile, look at each other, seek each other out. I move discreetly, taking advantage of the available light and constantly adjusting exposure, ISO, and shutter speed: wedding photography is also about technique and timing .
At the end of the ceremony, we get shots at the altar with parents, witnesses, and, of course, the big collective hug at the exit: laughter, petals, bubbles, applause, and happiness.
The couple photoshoot: a moment for two
After the ceremony, we move on to the aperitif. Here I alternate candid moments with snapshots of friends and family, until I finally "steal" the newlyweds for a half-hour dedicated to couple photography . This is the most relaxed and creative moment, where the newlyweds finally enjoy a few minutes alone. We always choose the location together, during our chat the week before, to optimize time and logistics.
A little practical tip: for the bride, bringing a pair of trainers can save the service (and your feet!) especially if you are moving through meadows, woods or high altitude locations — yes, even by helicopter!
A witness or trusted friend is always helpful to assist with hair and makeup touch-ups. This phase is the one that best represents me as a photographer: a balance between direction and spontaneity, between light and emotion.
Ladin traditions and unique moments
At some Ladin weddings, you can witness the traditional "bride kidnapping" : a playful and entertaining moment where the bride is paraded around bars until her brother or godfather "redeems" the bouquet. These scenes are filled with energy, toasts, and laughter—perfect for candid photos that capture the most folkloristic and joyful part of the day.

The reception: party, details and smiles
Once we get to the reception, the atmosphere changes: the tension dissolves and everything turns into a celebration. I like to begin with a few overviews of the room and the carefully curated details —from the centerpieces to the plates, to the personalized decorations. Then comes the couple's entrance, the toasts, the games, the laughter, and finally the cutting of the cake , a prelude to the final dances and the explosion of emotion that brings the day to a close.
Beyond Marriage: Invisible Work
When the lights go down and the guests go home, another fundamental part of the process begins for me: editing . Each shot is carefully selected, balanced, and post-processed. There are no universal presets: every wedding has its own light, colors, and atmosphere. This is where experience, technical knowledge, and sensitivity come into play to maintain consistency and authenticity in every image.
A crucial part—often overlooked but vital—is the orderly cataloging of each phase and the creation of multiple backups on multiple hard drives to ensure maximum data security. A wedding cannot be redone, and having multiple copies of every file is a duty to the couple and to the value of their day.

Every wedding is a unique story — I am there to write it with light.
A wedding photography session isn't just a day's work: it's a journey that begins weeks in advance and ends only when each image is ready to tell that story in the truest and most profound way possible. Behind every shot lies attention, empathy, and the ability to transform spontaneity into a memory , with the assurance that every captured moment is treasured and protected with the same care it was experienced.
























































