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Magma Lens’ First Year: A Journey of Growth and Transformation

Gianvito Coco
la foto iconica del 2024
la foto iconica del 2024

It's been a year since I embarked on this adventure with Magma Lens. A year that would be an understatement to call intense, made of challenges, satisfactions and a continuous evolution both personal and professional. Looking back, I see not only the many shots taken, but also a growth that goes far beyond the images captured.


A year full of experiences

In these twelve months I have had the privilege of exploring diversified photographic fields: from catering to tourism, from construction to special events and fashion. I have found myself working in unique contexts, between Trentino-Alto Adige, Veneto and Lombardy. I have covered weddings, immortalized couples, followed sports competitions, and created content for companies ranging from catering to the construction industry.

Each shoot was a unique chapter, with its own story to tell and its own challenges to overcome. This journey taught me that every client has different needs and that my job is to find the best way to tell their vision through images and creativity.


Continuous professional growth

Leading Magma Lens means managing every aspect of the work: from organizing the sets to communicating with clients, up to the final delivery. This first year has taught me to plan better, optimize time and maintain high quality even under pressure. I have learned to manage complex sets, making the most of available resources and quickly adapting to unexpected situations.

Furthermore, significant investments have been made in equipment and software, to ensure an increasingly higher level of quality. Each editing phase is carried out scrupulously by me, with the utmost attention to every detail, to transform each shot into a unique visual story.


An evolving market

Photography is changing, and with it the role of the photographer. Today it is not just about taking beautiful photos, but about creating visual content that has an immediate impact. Companies require images and videos that can be used quickly on social media, websites or advertising campaigns. This has transformed my work into a constant challenge between creativity and speed, making it both stimulating and rewarding.


A balance between quality, quantity and value

As the requests increased, I realized how important it is to find a balance between quality and quantity. Starting in 2025, I decided to no longer accept duplicate shoots on the same day and to limit the number of shoots per week. This not only allows me to guarantee the quality my clients expect, but also to preserve the time needed for the editing phase, which is crucial to transforming each shot into a unique visual story.

In this context, it is also necessary to talk about costs. Each photo shoot represents hours of work, not only in the field but also behind the scenes, in the planning and final processing. The professionalism accumulated over the years and the continuous evolution of the sector add an inestimable value to my work. For this reason, prices must reflect not only the time dedicated, but also the quality, experience and commitment I put into each project.

Investing in a professional photo shoot means choosing work that is taken care of down to the smallest details, which can best tell emotions, stories and objectives.


A growing success

My first year started with great projects, but it's in the last few months that I've really seen the requests explode. This success is a sign of trust from my clients, who appreciate not only the quality of my work, but also the commitment and passion I put into every service.


Looking to the future and a happy 2025

This first year was just the beginning. Every project, every client and every challenge taught me something new. I enthusiastically maintain the desire to grow, improve and face new horizons. Leading Magma Lens is not just a job, it is a mission: to tell stories, capture emotions and create images that leave their mark.

Behind all this there is always the creative magma that boils, an unstoppable passion that makes me, as the name of the company suggests, a pro-active volcano. I am enthusiastic about what is to come and ready to transform every new idea into something extraordinary.

At this special time of the year, I also want to take this opportunity to wish you all a happy new year. May you experience unique moments to remember and immortalize.

Thank you for being a part of this journey, and may 2025 bring new stories to tell together.


📸 Let's shoot together, let's create timeless memories! 📸



 
 
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